Privacy Policy
1. Introduction
Welcome to www.artefactwine.com (the “Site”) operated by Artefact Wines Ltd (“we”, “us”, “our”). We respect your privacy and are committed to protecting your personal data.
This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our Site, make a purchase, or interact with us in other ways.
We comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).
By using our Site, you agree to this Privacy Policy.
2. Who We Are
Data Controller: Artefact Wines Ltd
Website: www.artefactwine.com
Email: info@artefactwine.com
Address: Castlewood Farm, Musbury, Axminster, Devon, United Kingdom, EX13 8SS
3. Information We Collect
We collect and process personal data that you provide directly or that we collect automatically.
a) Personal Information You Provide
When you interact with our Site, you may provide:
Name
Email address
Postal and billing address
Payment information (processed securely via third-party providers)
Phone number
Order details and purchase history
Marketing preferences
b) Automatically Collected Information
When you visit our Site, we may automatically collect:
IP address
Browser type, device, operating system
Date/time of visit, referring pages, pages visited
Information from cookies and similar technologies
4. How We Use Your Data
We use the personal data we collect for the following purposes:
To process and deliver your orders – We use your information to fulfil orders, process payments, arrange shipping, and provide invoices or order confirmations. This is necessary to perform our contract with you.
To communicate with you – We may contact you regarding your orders, your account, or any enquiries you send us. This is also necessary to perform our contract with you.
To send marketing communications – If you have opted in to receive updates or newsletters, we will use your contact details to send you information about our products, offers, or events. You can unsubscribe at any time. We rely on your consent for this.
To improve our website and services – We analyse how visitors use our Site to help us improve performance, functionality, and the customer experience. We do this based on our legitimate interest in running and developing our business.
To comply with legal obligations – We may process and retain certain data to comply with our legal duties, such as tax or accounting requirements.
To prevent fraud and ensure security – We may use personal data to detect and prevent fraudulent or illegal activities and to protect the security of our Site and users. This is based on our legitimate interests.
5. Cookies and Tracking
We use cookies and similar technologies to enhance your experience, analyze traffic, and remember preferences.
You can manage or disable cookies through your browser settings.
Before any non-essential cookies are placed, we will ask for your consent via a cookie banner in compliance with PECR.
6. Sharing Your Data
We never sell your personal data.
We may share it with trusted third parties who help us operate our business, such as:
Payment processors (e.g., Stripe, PayPal)
Website hosting and analytics providers (e.g., Shopify, Google Analytics)
Email marketing services (e.g., Mailchimp, Squarespace)
Delivery and logistics partners
All third parties are required to keep your information secure and use it only in accordance with our instructions.
7. International Data Transfers
Some of our third-party providers may store or process your data outside the UK or EEA.
Where this occurs, we ensure appropriate safeguards are in place — such as UK International Data Transfer Agreements (IDTAs) or EU Standard Contractual Clauses (SCCs) — to ensure your data is protected.
8. Data Retention
We retain your personal data only as long as necessary to fulfil the purposes we collected it for, including legal, accounting, or reporting obligations.
For example:
Customer order records are retained for 6 years (HMRC compliance).
Marketing data is retained until you withdraw consent or unsubscribe.
9. Your Data Protection Rights
Under the UK GDPR and EU GDPR, you have the following rights:
Right of access – Request a copy of your personal data.
Right to rectification – Correct inaccurate or incomplete data.
Right to erasure – Request deletion of your data (“right to be forgotten”).
Right to restrict processing – Limit how we use your data.
Right to data portability – Obtain and reuse your data across services.
Right to object – Object to processing based on legitimate interests or for direct marketing.
Right to withdraw consent – Where processing is based on consent.
To exercise these rights, contact us at [Insert contact email].
We may need to verify your identity before responding.
If you are not satisfied with our response, you have the right to lodge a complaint with your local supervisory authority:
UK: Information Commissioner’s Office (ICO) – www.ico.org.uk
10. Data Security
We use appropriate technical and organisational measures to protect your personal data against loss, misuse, and unauthorised access.
However, no data transmission over the internet is completely secure — you provide information at your own risk.
11. Children’s Privacy
This website is intended only for users aged 18 and over (or the legal drinking age in your country).
We do not knowingly collect personal data from minors. If you believe we have collected data from a person under 18, please contact us immediately.
12. Changes to This Privacy Policy
We may update this policy from time to time.
The latest version will always be available on our website, and any significant changes will be clearly communicated.
13. Contact Us
If you have any questions about this Privacy Policy or your data, please contact us:
📧 Email: info@artefactwine.com
📍 Address: Castlewood Farm, Musbury, Axminster, Devon, United Kingdom, EX13 8SS
🌐 Website: www.artefactwine.com